Saturday, January 21, 2012

Chinese New Year Movies to Watch


http://blogs.wsj.com/scene/2012/01/20/chinese-new-year-movies-to-watch/

With the coming Year of the Dragon, Hong Kong is getting into the festive mood with the release of two Chinese New Year comedies.

“All’s Well Ends Well 2012” (八星抱喜) and “I Love Hong Kong 2012” (2012我愛HK喜上加囍) continue the time-honored annual tradition of wrapping all-star casts, zany antics, singing and dancing into feel-good family movies.

The long holiday break is typically a major movie-going period in Hong Kong, with the Chinese New Year comedy tracing its origins back more than 70 years. Much of the comedy is derived from poking fun at local pop culture and current events.

In “I Love Hong Kong 2012,” for example, there’s a take-off on a memorable scene from the hit Taiwan movie “You Are the Apple of My Eye,” recently crowned the highest-grossing Chinese-language film in Hong Kong history.

It’s also an opportunity for stars best known for dramatic roles to kick off their shoes and have some fun. In “All’s Well Ends Well 2012,” martial-arts star Donnie Yen (甄子丹) plays a washed-up rock singer (yes, he sings and plays guitar), turning his image as an action hero on its head. And Chapman To (杜汶澤) delivers a bull’s-eye impersonation of Hong Kong director Peter Chan, one of the industry’s most recognizable filmmakers.

Actor-producer Raymond Wong, a three-decade veteran of local comedies, is the creative force behind the “All’s Well Ends Well” series, which began 20 years ago with stars such as Maggie Cheung (張曼玉) and Stephen Chow (周星馳). This year’s movie is the seventh in the series, four of which have been produced since 2009.

Mr. Wong told The Wall Street Journal last year that he expected to give the series a break after “All’s Well Ends Well 2011,” but nothing speaks louder than success. Last year’s entry pulled in 167.7 million yuan ($26.5 million) at the mainland China box office, according to media-research firm EntGroup, making it a holiday hit. Mr. Wong says now that he couldn’t ignore the approval from an eager audience and plowed ahead to produce this year’s entry.

More In Chinese New Year

Chinese New Year Movies to Watch
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Weekend Plans in Beijing: CNY Ballet
A Dragon's Year, From Cufflinks to Kicks
Preparing for the Year of the Dragon, in Pictures
Eric Tsang, another veteran of Hong Kong movies, is the star of the “I Love Hong Kong” movies — this is the second in the young series — and numerous other Lunar New Year comedies. The success of last year’s “I Love Hong Kong” — it came in at No. 8 on the top 10 box-office films for 2011, earning 26.7 million Hong Kong dollars (US$3.4 million) — guaranteed the production of this year’s movie.

Messrs. Tsang and Wong have a long history with Chinese New Year comedies. They have even collaborated on several movies, including on one of the most memorable and commercially successful New Year comedies ever: “Aces Go Places” in 1982. That movie and four others are part of a retrospective at the Hong Kong Film Archive next week celebrating the Chinese New Year comedy.

This year, Mr. Wong says that he is again ready to give the “All’s Well Ends Well” franchise a break. So what can audiences expect from him next year? He’s contemplating a return to the “Aces Go Places” series.

Like Scene Asia on Facebook for the latest updates.

Tuesday, January 3, 2012

10th Annual Chinese New Year Festival!


photo caption: Greenwich High School sophomore Grant Wang, 15, Greenwich, leads his Dragon Troupe, including Derek Wang, 10, Greenwich, Jack Rowley, 8 Bedford, NY, Kyle Lum, 5, Harrison, NY, Brandon Lum, 8, Harrison, NY, Henry Lagani, 6, Mamaroneck, NY, Ryan Chang, 9, Pelham, NY.


Chinese Language School of Connecticut Celebrates
10th Annual Chinese New Year Festival

-- Anniversary event will showcase Chinese food, art, and culture --

“We are excited and thrilled to be able to offer this wonderful event to the community, and celebrate our school’s 10th anniversary at the same time,” Anita Lai, Chair, Chinese New Year Festival 2012


Riverside, CT, January 10, 2012 – A host of special VIP guests, Chinese acrobats, martial artists, dancers and traditional Chinese musical performers will pay tribute to ten years of Chinese language-learning at the Chinese Language School of Connecticut at the school’s 10th Annual Chinese New Year Festival.

This year’s Festival will be held Sunday, January 22, 2011, from 12:00-3:00pm at the Stamford Plaza Hotel and Conference Center, 2701 Summer Street, Stamford, CT. For information and tickets please visit: www.ChineseLanguageSchool.org.

Chinese New Year Festival Chair, Anita Lai, of Greenwich, CT, said, “It’s especially fortunate that our 10th anniversary falls in a ‘Dragon’ year. In Chinese culture, the sign of the Dragon is a very auspicious sign. It represents wealth, strength, leadership, passion, bravery, and innovation, a good year to celebrate in!”

CLSC Board co-Chair, Pelham resident Jeffay Chang, said, "The Chinese Language School of Connecticut understands the importance of having children experience the culture to better appreciate the language. We are again looking forward to our school’s 10th Annual Lunar New Year Festival!”

New Canaan resident and Chinese New Year Parents Committee Chair, Janet Leung Fonss, exclaimed, “Food, culture, entertainment, and FUN!! The annual CLSC New Year's celebration showcases everything wonderful about our school. There is no better way to experience Chinese culture and language. Our children look forward to this fabulous event every year!"

New Canaan resident and Chinese New Year volunteer, Samantha Connell noted, "My children have been students at The Chinese Language School of Connecticut for six years now and they love attending the annual Chinese New Year Festival. Being part of the rich cultural heritage makes learning the language come alive for my children.”

This year’s Chinese New Year Festival will usher in the year of the dragon with musical performances, martial arts, and Chinese acrobatics by the Chinese DBA Performing Arts troupe http://www.chineseperformingarts.us and will feature a lion dance, traditional dancers, children’s activities, children’s arts and crafts, Asian vendors, and an all-you-can-eat, authentic Chinese buffet luncheon included with the price of admission.

CLSC President and Board member Susan Serven, of New Canaan, said “It’s been an honor and a privilege working with such a wonderful team of volunteers on each of our last 10 Chinese New Year Festivals. We’ve gone from a small, CLSC-family event, to an elegant, large scale gala, with fabulous food and top-tier entertainment. I know I speak for everyone when I say we wish CLSC another wonderful 10 years!”

The non-profit, fully accredited Chinese Language School of Connecticut (CLSC) (www.ChineseLanguageSchool.org) teaches Mandarin Chinese as a second language to children and adults in their weekday and weekend classes, private and small group tutoring, iVuChinese online distance learning, Before and After School programs, cultural workshops, summer classes, and AP Prep sessions. CLSC is the only fully-accredited supplemental Chinese language program in the U.S. which uses U.S. teaching methods in order to engage children in learning Chinese.

For information on the Chinese Language School of Connecticut’s programs, please visit www.ChineseLanguageSchool.org or email them at info@ChineseLanguageSchool.org. For interesting articles on Chinese language learning and Chinese culture, please visit http://GreenTeaPop.blogspot.com and on Facebook at facebook.com/ChineseLanguageSchoolofConnecticut

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Friday, December 16, 2011

"Control" is Character of the Year in China

Interesting that the Chinese character for "control" is the word of the year in China. This seems to indicate a growing expectation that inflation and price hikes should be kept under control.

You can listen to the following piece at http://www.chinadaily.com.cn/language_tips/cdaudio/2011-12/16/content_14278789.htm

New character took control in 2011
[ 2011-12-16 15:43 ]


进入英语学习论坛下载音频

The Chinese character kong 控, a word that generally means control, has been selected as the 2011 character of the year in China.

The word was chosen after recommendations from Internet users, expert reviews and online polling that was jointly organized by the National Language Resource Monitoring and Research Center under the Ministry of Education, the State-run Commercial Press, and the China Youth Daily, a report in the newspaper said on Thursday.

Two million Internet users took part in the selection, the report said.

Kong, replacing the character zhang (meaning price hikes)from last year, symbolizes a logical consequence of the government launching proper macro-economic policy to keep the hikes under control, said a statement issued by the organizers.

A statement on Wednesday after a three-day central economic work conference attended by senior leaders said the country would maintain the steady macro-economic policy and measures to control inflation, stabilize prices and regulate the property market.

The selection of kong indicates the public's expectations and the government's efforts to respond to the expectations, the organizers' statement said.

Moreover, the use of kong as shorthand for a homophone of the English word "complex" to express a special liking, is also getting popular this year, which reflects a more diversified lifestyle of the Chinese people, the statement said.

In this respect, the word kong usually follows a noun or verb. For instance, weibo kong refers to those people who like to use micro blogs very much and spend a lot of time micro-blogging.

The phrase shang bu qi, which means too delicate to bear a blow, was chosen as the phrase of the year, revealing the public's sensitivity to personal and social problems, and their call for justice and equity.

Also, "debt" and "euro debt crisis" were voted the international word and phrase of the year, showing the public's growing awareness of a globalized world, the report said.

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Thursday, December 15, 2011

Carter recalls his lifelong fascination with China

BEIJING - When a 7-year-old farmboy in Plains, Georgia, opened a package from his seafaring uncle nearly eight decades ago, he found a delicate model of a wooden Chinese junk - and at that moment a lifelong fascination with China was born.

From: http://usa.chinadaily.com.cn/world/2011-12/15/content_14267665.htm


Occasional friction won't derail ties between China and the US, former US president Jimmy Carter said in an interview with China Daily in Beijing on Wednesday. [Photo by Wu Zhiyi / China Daily]

"My uncle was in the US Navy here," former US president Jimmy Carter told China Daily on Wednesday, "and he would send me souvenirs from seaports where his ship visited. I got that package from Hong Kong, and others from Shanghai and from Qingdao. I still have that ship, it's in the bedroom of my boyhood home.
"Then later when I was in the submarine force in 1949, I came here as a young naval officer to visit the same seaports, and I was intrigued with the people of China," he said, noting that when he became president he began the process of normalizing relations with China that began in the Nixon administration.

"So it's been a long process in my life, involving China and my love for the Chinese people."

That sort of exchange was the reason Carter has been in China for the past week, marking the 40th anniversary of Ping-Pong Diplomacy at a series of events.

At a ceremony in the Great Hall of the People that he attended with Vice-President Xi Jinping, Carter said: "It was a very historic moment. But it was that breakthrough just with ping-pong players - that is people-to-people - that was really more important than the decisions of political leaders. And I think that is a stability that is going to prevail in the future."

On Wednesday morning the former president was taping a television spot at the US embassy to support President Barack Obama's campaign for 100,000 Strong - a push to have 100,000 US students studying in China four years from now.

"Now we have 165,000 Chinese students in American universities, and about 13,000 American students in Chinese universities. And in the future, they will be the leaders of our two countries. And they will also be knowing more about each other and the reasons for harmony and cooperation and mutual respect."

Carter said that despite his decades of interaction with China, he's learning about it all the time.

He said one reason for his current visit is China's interest in working with the Carter Center in Africa, for instance, in healthcare programs.

A meeting with a Chinese official, who is in charge of healthcare assistance to Africa, informed Carter of the many programs that China has in Africa to improve healthcare there, involving malaria and many other diseases.

"This was a surprise to me, and I think this is one thing that the rest of the world doesn't acknowledge - or know about - is how extensive China's programs are in improving the quality of lives of people in Africa and in poor countries elsewhere."

Carter is not overwhelmed by issues of discord between the two countries, from regulating the value of the renminbi to US arms sales to Taiwan.

He noted that rhetoric gets ratcheted up from time to time, "especially during US election years". And while some in Congress want to punish China for not moving as far as the United States would like on currency revaluation, Carter said flatly that such a bill would not pass both houses of Congress. "And if it did, President Obama would veto it."

"I think the more rational people in the US Congress - and in the White House - understand that this slight difference of opinion over the value of the Chinese currency is relatively insignificant. I've observed this very closely myself. Five years ago, it took about eight RMB to equal one US dollar. Now it just takes six of them. That's a 22 percent change in the value of the Chinese currency just in the last five years. So change is taking place - not because of comments from Washington but because the Chinese leaders in politics and economics agreed this is best for China.

"Decisions about the US currency should be made in Washington, and decisions about the Chinese renminbi, the yuan, should be made in Beijing."

"We'll always have differences, with our cultural approaches and our political backgrounds, our ancient histories," Carter said.

"But still, the ties that bind us together are much more important than any differences that might arise."

Tuesday, November 29, 2011

Saturday, November 12, 2011

What's in a Chinese Name?

http://www.nytimes.com/2011/11/12/world/asia/picking-brand-names-in-china-is-a-business-itself.html?_r=1&scp=1&sq=Picking%20Brand%20Names%20in%20China%20Is%20a%20Business%20Itself&st=cse

Picking Brand Names in China Is a Business Itself

By

BEIJING — After a hard day’s labor, your average upscale Beijinger likes nothing more than to shuck his dress shoes for a pair of Enduring and Persevering, rev up his Precious Horse and head to the pub for a tall, frosty glass of Happiness Power.

Or, if he’s a teetotaler, a bottle of Tasty Fun.

To Westerners, that’s Nike, BMW, Heineken and Coca-Cola, respectively. And those who wish to snicker should feel free: the companies behind these names are laughing too — all the way to the bank.

More than many nations, China is a place where names are imbued with deep significance. Western companies looking to bring their products to China face a problem not unlike that of Chinese parents naming a baby boy: little Gang (“strong”) may be regarded quite differently than little Yun (“cloud”). Given that China’s market for consumer goods is growing by better than 13 percent annually — and luxury-goods sales by 25 percent — an off-key name could have serious financial consequences.

And so the art of picking a brand name that resonates with Chinese consumers is no longer an art. It has become a sort of science, with consultants, computer programs and linguistic analyses to ensure that what tickles a Mandarin ear does not grate on a Cantonese one.

Art “is only a very, very tiny piece of it,” said Vladimir Djurovic, president of the Labbrand Consulting Company in Shanghai, which has made a business of finding names for Western companies entering the Chinese market.

Maybe. But there is a lot of artistry in the best of the West.

The paradigm probably is the Chinese name for Coca-Cola, Kekoukele, which not only sounds like Coke’s English name, but conveys its essence of taste and fun in a way that the original name could not hope to match.

There are many others. Consider Tide detergent, Taizi, whose Chinese characters literally mean “gets rid of dirt.” (Characters are important: the same sound written differently could mean “too purple.”)

There is also Reebok, or Rui bu, which means “quick steps.” And Colgate — Gao lu jie — which translates into “revealing superior cleanliness.” And Lay’s snack foods — Le shi — whose name means “happy things.” Nike (Nai ke) and BMW (Bao Ma, echoing the first two sounds of its English and German names) also have worn well on Chinese ears.

Still, finding a good name involves more than coming up with clever homonyms to the original English.

“Do you want to translate your name, or come up with a Chinese brand?” said Monica Lee, the managing director of the Brand Union, a Beijing consultancy. “If you go for phonetic sounds, everyone knows where you are from — you’re immediately identified as a foreign brand.”

For some products, having a foreign-sounding name lends a cachet that a true Chinese name would lack. Many upscale brands like Cadillac (Ka di la ke), or Hilton (Xi er dun), employ phonetic translations that mean nothing in Chinese. Rolls-Royce (Laosi-Laisi) includes two Chinese characters for “labor” and “plants” that more or less have become standard usage in foreign names — all to achieve a distinct foreign look and sound.

But on the other hand, a genuine Chinese name can say things about a product that a mere collection of homonyms never could. Take Citibank, Hua qi yinhang, which literally means “star-spangled banner bank,” or Marriott, Wan hao, or “10,000 wealthy elites.” Or Pentium, Ben teng, which means “galloping.” Asked to introduce Marvel comics to China, the Labbrand consultants came up not long ago with “Man wei” — roughly phonetic, foreign-sounding and eminently suited to superheroes with the meaning “comic power.”

To introduce Clear dandruff shampoo to young Chinese, who are already inundated with foreign brands, Ms. Lee’s firm decided to focus on the shampoo’s image. “It’s not about where this product comes from; it’s about the benefit it can bring to you,” she said. The ultimate choice, Qing Yang, combines the Chinese words for “clear” and for “flying,” or “scattering to the wind.”

“It’s very light, healthy and happy,” Ms. Lee said. “Think of hair in the air.”

“Clear” is one of a select number of Chinese words that carry unusually positive connotations, and that find their way into many brands’ names. Others include “le” and “xi,” or happy; “li,” meaning “strength” or “power”; “ma” or horse; and “fu,” translated as “lucky” or “auspicious.”

Thus the name for Heineken beer, Xi li, and the many automobile brands — Mercedes, BMW, even Kia — that include a horse in their Chinese names (one Kia sedan is named Qian li ma, or “thousand-kilometer horse,” an allusion to strength).

Precisely why some Chinese words are so freighted with emotion is anyone’s guess. But Denise Sabet, the vice general manager at Labbrand, suggests that the reasons include cultural differences and the Chinese reliance on characters for words, rather than a phonetic alphabet. Each character is a collection of drawings that can carry meanings all their own.

Then again, some meanings are best avoided.

Microsoft had to think twice about bringing its Bing search engine here because in Chinese, the most common definitions of the character pronounced “bing” are “disease,” “defect” and “virus” — rather inauspicious for a computer product. The revised name, Bi ying, roughly means “responds without fail.”

Peugeot (Biao zhi) sounds enough like the Chinese slang for “prostitute” (biaozi) that in southern China, where the pronunciations are especially close, the brand has inspired dirty jokes. And in China, the popular Mr. Muscle line of cleaners has been renamed Mr. Powerful, (Weimeng Xiansheng). The product’s maker said in an e-mail that it had forgotten why.

But it could be that when it is spoken, the name Mr. Muscle has a second, less appealing meaning: Mr. Chicken Meat.

Adam Century and Li Bibo contributed research.

Tuesday, November 8, 2011

China's great gender crisis


Chinese families have long favoured sons over daughters, meaning the country now has a huge surplus of men. Is it also leading to a profound shift in attitudes to women?

http://www.guardian.co.uk/world/2011/nov/02/chinas-great-gender-crisis?CMP=EMCGT_031111

His parents knew exactly what they wanted from their son: they called him Famiao, or "produce descendants". Yet when their first grandchild arrived, they refused to step across the courtyard of the family home to see the new baby. Qiaoyue was a girl.
When finally obliged to meet her, "they didn't even wash her face or comb her hair. I was furious," says their daughter-in-law, Chen Xingxiao.
"My father-in-law's friends would ask him, 'How come you haven't brought your grandchild out for a walk?' He would say, 'If it was a boy I would have done. She's a girl, so I won't.'"
Chen's righteous anger is perhaps more surprising than her in-laws' disdain. China's preference for sons stretches back for centuries. Infanticide, the abandonment of girl babies and favourable treatment of boys in terms of food and health has long produced a surplus of men. In the past two decades, the gap at birth has soared: the advent of ultrasound scans has allowed people to abort female foetuses, even though sex-selective abortion is illegal.
In the early 1980s there were 108 male births to every 100 female, only slightly above the natural rate; by 2000 that had soared to 120 males, and in some provinces, such as Anhui, Jiangxi and Shaanxi, to more than 130. The result is that more than 35 million women are "missing". Though China is not the only country affected – India's situation is similar – it has by far the widest gap; its one-child policy has exacerbated the problem.
The effects of the discrepancy are only now emerging in full. The country has tens of millions of menwho are destined to die single. Some fear that the excess will lead to increased sexual violence, general crime and social instability. Yet campaigners see the first signs of hope, as more parents come round to Chen's way of thinking. Official statistics released this summer suggest the sex ratio at birth (SRB) has fallen slightly for two years running, to just over 118 males in 2010.
China's population and family planning chief, Dr Li Bin, said it showed the discrepancy "has been preliminarily brought under control"; while experts are more cautious, they agree that the figures offer some hope. The country's new Five Year Plan sets an ambitious target of cutting the ratio to 112 or 113 by 2016. Could China at last be poised to close the sex gap?
No one is claiming victory quite yet: in fact, the government has just pledged to get tougher, launching a new drive against sex-selective abortion. It is increasing safeguards – such as the requirement that two doctors are present at each ultrasound – and toughening punishments. Institutions, as well as individuals, will be held responsible for breaches; the worst offenders risk having their medical licences withdrawn.
"[In the short term] cracking down on illegal foetal sex testing and sex-selective abortions is very important and effective," says Professor Li Shuzhuo, of the Institute for Population and Development Studies at Xi'an Jiaotong University. But he acknowledges medical staff often find ways to indicate a baby's sex, despite the law. They may nod or shake their head; or use a full stop or comma at the end of medical notes – to indicate that parents have achieved their goal or must continue efforts to have a boy.
Other experts fear that cracking down on sex-selective abortion could lead to unsafe, illicit abortions or infanticide if the underlying wishes of the parents remain unchanged. In other words, the battle for China's baby girls will ultimately depend on changing preferences. But as Li points out, that is a long-term struggle, and society pays a high price in the meantime.
The roots of son-preference lie deep in Chinese culture. Traditionally, the bloodline passes through the male side. Women also "marry out", joining their husband's families and looking after their in-laws, not their own parents. For a long time, a son was your pension. Having a girl was wasteful. "Even though son-preference is not rational from the viewpoint of society as a whole, it is a rational choice for an individual," says Li.
Chen's home lies near lush rice paddies, where farmers in wide-brimmed straw hats bend double. The community used to rely on agriculture and believed a boy was necessary for the heaviest work in the fields.
"I can't really blame [my in-laws]; their view was a common one. We have a saying, 'The better sons you have, the better life we can have,' because men have more strength and can carry out more work," says Chen.
In fact, official policy has adapted to these assumptions. China's strict birth-control rules, introduced just over 30 years ago to curb a soaring population, restrict most couples to one birth. But there are several exemptions. Ethnic-minority families are allowed more than one child; couples who are both only children are permitted to have two. The most striking example is the exception made for rural households. While their urban counterparts are generally restricted to one birth, rural couples are allowed a second - if their first is a girl. The statistics show just how important producing at least one son is: the sex ratios for second and third births are vastly more skewed than for first children.
When Chen's daughter was born, a little over 30 years ago, the consequences of the ultrasound had yet to be felt in Shengzhou. But by 1982, 124 boys were being born for every 100 girls. Five years later that figure had risen again, to 129.
Then something striking happened: the ratio dropped steeply. By 1996 it was 109.5. Soon after, according to statistics, it returned to the natural level.
You do not have to look far for part of the explanation. Shengzhou is, it boasts, International Necktie City of the 21st Century, making 350m ties a year – or 40% of the world's supply – as well as huge quantities of gas stoves and cone diaphragms for speakers.
Its factories offer plenty of jobs for daughters, allowing them to make a hefty economic contribution to the household. Across the country, manufacturers have frequently preferred female employees, regarding them as more careful and less troublesome.
Many rural families have less land than they used to; and machinery is available to work the soil, making brute strength less important. China is beginning to develop a welfare system. And development has brought other changes – couples who move into cities have more exposure to new ideas, and less pressure from extended families, say experts.
Old habits and beliefs are eroding. In villages as well as towns, conjugal ties between husband and wife have become more important, while the filial links between parent and child have become less so. Young couples are more likely to live apart from relatives. Few parents can now count on a dutiful daughter-in-law caring for them; and many are noticing that daughters are doing a better job.
Chen admits that she was initially disappointed when her daughter was born. "Of course, I wanted to have a boy. But after giving birth, I thought: 'I don't care. This is my baby,'" she says.
"I looked around me; one of my neighbours had five sons and one daughter. One day, when he was 60 or 70, he wanted some money from his sons for living costs. He cooked a tableful of dishes and bought wine and invited his sons. But none of them agreed to give the money to him. He was furious and smashed the table with his stick. And I thought: 'Well, sons are useless.'"
Meanwhile, she noticed, daughters were returning to visit their parents, bringing gifts and money. Despite strong pressure from her husband and in-laws, she refused to have another child: Qiaoyue was enough for her.
Anthropologist Yunxiang Yan's work suggests that others in China are drawing similar conclusions – and that it is changing their attitude towards girls.
"You can see clearly that a trend of treating sons and daughters equally is slowly emerging in some regions and developing in others," says Yan, of the University of California, Los Angeles.
Some even think that son preference may partially correct itself. The surplus of men has increased competition for brides, meaning families must buy ever more expensive housing to ensure their sons can marry – increasing the economic attractiveness of daughters.
The government has spent an estimated 300 million yuan (£29.5m) trying to precipitate this shift in preferences. Li is the lead consultant in the Care for Girls programme, which combines carrot and stick with educational projects.
There are punishments for sex-selective abortions and extra subsidies for couples who do not use their right to a second child after having a daughter. One county in Fujian has built houses for daughter-only families.
But Ru Xiaomei, deputy director of the international liaison department at the National Population and Family Planning Commission, says the programme is designed to promote female equality in general. So there are roadside signs telling villagers that girls can continue the family line; focus-group discussions for mothers-in-law; help packages for women starting businesses and extra encouragement for girls to enter schools. Officials have even tried to promote the idea of men marrying into women's families, rather than vice versa.
A pilot programme in 24 areas, selected for their very high imbalances, saw the average ratio fall from almost 134 in 2000 to just under 120 in 2005 – still high, as the experts involved acknowledge, but a substantial improvement. It has since been rolled out across China; Li says it is hard to know how exactly how much of a difference it is making, but is confident it has shown results across the country.
Others have concerns: Dr Lisa Eklund of Sweden's Lund University suggests in a recent thesis on son preference that parts of the programme could backfire. Capitalising on gender norms – such as the idea that women are caring – may increase sympathy for girls in the short term, but in the long run reinforce stereotypes – and, thereby, son preference.
Similarly, the social and economic incentives "are partially based on the assumption that having daughters creates vulnerability ... They convey the message that daughters are not as valuable as sons, and that families with only daughters are in need of financial support," she warns.
Whatever the merits of individual policies, government intervention has helped to rebalance births. In the early 90s, South Korea had Asia's highest ratio at birth; by 2007, it had a normal rate. Experts suggest that reforming the family law system, expanding female employment and increasing urbanisation were key.
"I think that the preference for sons is decreasing in China, especially in the more affluent coastal areas, where the SRB shot up fastest earlier," says Dr Monica Das Gupta of the World Bank, who has been tracking son preference in Asia. "But you shouldn't expect to see the sharp decline you saw in South Korea, because South Korea is a small, homogeneous country ... The new ideas swept through the country very quickly. In China it will take longer because of its size and internal differentiation."
Professor Yuan Xin, of Nankai University's Population and Development Institute, warns that it will take at least 10 or 20 years' more work to end a preference that dates back thousands of years. Others think that is optimistic.
Chen says she has witnessed attitudes in Shengzhou shift in the past few decades. Even her in-laws have been won over, because her daughter treats them so well. "I'm not boasting, but I think I took the lead," she says. "There's been a very positive trend, but I won't say things have changed totally."
Recently, a neighbour agreed to have a second child under intense pressure from her husband's family, joking that she was damned if the next child was a girl. "It was twin daughters," says Chen ruefully. "The mother-in-law still wants boys.
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