From: http://www.epmchannel.com/2012/03/01/rolls-royce-year-of-the-dragon/
European luxury manufacturers have discovered a fresh new audience: China. The booming economy in the far-east has awoken a desire for European upper-class splendour. Huge names like Ferrari, Bentley, and Rolls Royce are now successfully positioning themselves in the Chinese market with great success.
Exclusive for China
The importance of the Chinese market is perfectly illustrated by Rolls Royce’s new “Year of the Dragon” special-edition model. It’s a new version of the Rolls Royce Phantom (in production since 2003) aimed specifically at far-eastern buyers. The British manufacturer's venture into the far east is further testimony to the widespread appeal of their 400 000 to 470000 Euro luxury limousines.
Rolls Royce in red
Perhaps the most obvious characteristic of the “Year of the Dragon” edition is its specially developed metallic red paint. A golden stipe with a striking dragon logo stretches over the length of the limousine. The interior is finished in matching red leather, and the dragon logo is also found on the seating headrests - quite a change from the normally subtle Rolls Royce colors. A “Year of the Dragon – 2012” script that runs along the door panels provides the finishing touch.
Specifications remain unchanged
The technical aspects of the “Year of the Dragon” edition Phantom remain unchanged: a 12-cylinder motor (6740 cm2) provides 338 kw/ 460 hp at 5350 rpm, with the maximum torque of 720 Newton meters reached at 3500 rpm. Details about when the special edition will go on sale and what it will cost remain a mystery. We can however assume that it will be released sometime during this, the year of the dragon.
The 
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